Youtube as Social Media and Marketing Tools

Youtube as Social Media and Marketing Tools Introduction Social Media is a word used to illustrate Internet-based applications that facilitate consumers share opinions, wisdom, experiences, and viewpoints. Social media are of many forms, examples are content communities (e.g., YouTube), social networking sites or blogs (e.g., Facebook), and joint projects (e.g., Wikipedia). All such applications content has been created, updated and maintained by individual internet users and further delivered to new users, which is often provided free of charge in a philanthropic way. Such attributes discern the social media from conventional web pages, like www.google.com or www.yahoo.com, which are supervised often by companies for a marketable purpose. By incorporating social media tools into their marketing strategy, marketers can gain benefits from it: they get real-time opinion on existing products or new ideas/concepts regarding products, they get chance to build community of consumers about their products, services or brand, leverage customer self services, and integrate customers indirectly to develop their product strategies in future. The most alluring reality of all is that radio took 38 years to reach 50 million users, television took 13 years to capture users, 4 years internet, and iPod took 3 years, Facebook capture 100 million users only in less than 9 months. This clarifies the importance of social media and its immensity and its boundaries arent only limited for younger generations. In fact according to Socialnomics, the fastest rising fragment is 55-65 years old female on Facebook. With this emergent of people and easy access, brands have begun become conscious to acquire the existed potential of Social media in order to reach the users. According to Socialnomics again, 25% of the search results are links to user-generated content for the Worlds top 20 brands, 34% opinions about predicts and brands are related with bloggers post. In study conducted by PR firm Burson Marsteller, pointed out that in the Fortune 500 list he observed 100 largest companies, in which 79% use Facebook, YouTube, Twitter or business blogs to correspond with clients and other stakeholders. It is a worldwide statistics. According to these 100 largest companies use 50% YouTube channels as social media tool. With the emergence of social media, it shifts business online as social media marketing has created its own niche in the business world. Great attention requires by companies to respond and penetrate in this web era more than ever. They cant entirely rely on traditional marketing techniques like gleaming press releases or flashy ad campaigns. Soren Gordgamer, author of Wisdom 2.0, puts it. He states companies now face a clear choice: wall themselves in and become increasingly controlled and hidden, or use social media and other means to reveal their human side, welcome transparency and forge new relationships with their customers. The old game is undoubtedly over, and the question now is what can business do to transition and succeed in this new era? It is pretty understandable that social media marketing has become entirely a new marketing field. (http://www.sociableblog.com/2008/02/11/why-people-use-social-media/) Social media has emerged innately from users and thus inherently personal. The users endow with personal information and ideas, interact with other users, respond to them, do sharing and form a social media interaction. Due to all these benefits social media marketing comes to light. By using social media marketers want to identify who are the users and what are their preferences. With blooming worldwide communication and technologies social media sites are deemed as significant stage for exchange. Marketers or companies squeeze ideas nearby information like connectivity, word of mouth, promotion of quality, and trust of those deemed trustworthy. Users find social media interesting due to having immense information, timely and informative; such attributes make social media an important factor for marketers. YouTube as a social media tool YouTubes principal features are the capability to upload and distribute video clips of any rational length. Most available standard video formats and converted to low resolution Flash for release. User account is necessary to b made in order to view YouTube video. This account provides a profile page that serves as an index to the users uploaded videos, and on which users may optionally disclose personal details, or subscribe to other users videos and friend other users; these details are then displayed in their profile pages. Users can then comment on other users or more commonly on particular video. Comments by users are displayed in the relevant pages. One of the YouTube feature is it offers community called group which user may join to assert specific interests. Groups provide a way to serialize video content as well as offering a text message interface similar to discussion boards or Usenet. YouTube signify an enormous opening for marketers to get in touch with consumers who are probing for relevant data about their products and services. YouTube can also be a significant direct marketing tool, conditioned that it should be taken as part of marketing mix rather than taken as a tactic or supported tool. Certain things are apparent, companies that are accomplishing durable attainment on YouTube are the ones who constantly and habitually issue and update contents on YouTube thats has inherent value for online users. How companies use YouTube as marketing tool Companies are working hard to figure out the unique ways to attract potential customers and make a successful social media strategy. There are various forms of advertisement available on the internet provided by the companies, but most significant popularity goes towards video advertisement and became hot subject in most recent months With the acquisition of YouTube by Google in October, 2006 the purpose to get hold of amplified revenues all the way through advertising partnerships is constantly striven for. While its starting to develop new ad offerings, its popularity is driving up costs that established Web giants, such as Google Inc. and Yahoo! Inc., are able to spread out In an article written by Catherineà ¢Ã¢â€š ¬Ã‚ Gail Reinhard, creative director at an agency that focuses on creating video infotainment, she says, the brands that achieve longà ¢Ã¢â€š ¬Ã‚ term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. The natural aesthetic sense of sea waves and breaking swell waves at ocean surface help make Roxys and Quicksilver content truly captivating. Those companies who make their products with exciting and natural aesthetic sense can create content easily. and Quicksilvers and Roxys mini documentaries and web content give consumers an inside view of what goes on behind the scenes of professional surfing, skating and snowboarding tours circuits. They employ videos that feature gigantic and striking waves that definitely confine the audiences attention. But, they also generate webisodes and mini documentaries that offer people an inside scoop on the lives of professional surfers, skateboarders and snowboarders. With almost one new video a week, nearly every week Quicksilver displays fresh and unique content so that people keep coming back and put them always in curiosity state. With the ease availability of broadband, the dream to attend online college or university has fulfilled. Online education programs particularly private education have taken immense popularity that even old guards Ivy League Universities have started to propose classes or access to online programs. University of phoenix Online leads the charge in establishing strategy to market its online classes via video. They offer video testimonials, reviews, minià ¢Ã¢â€š ¬Ã‚ documentaries and webisodes. Their aim is to make video which fits for every potential students out there in market, as they r the ever first university which started YouTube as marketing tool for online courses and programs and they also appear on top when to search for online schools.

Outsourcing IT Jobs: Pros And Cons Essay -- Outsourcing Globalization

Outsourcing IT Jobs: Pros and Cons In 1973, a monumental shift was prevailing where U.S. companies were sending low skilled jobs within the manufacturing industry to offshore countries to reduce labor cost while maximizing profits. The effect of the jobless manufacturing work force was a shift of those laborers to focus on and perfect the service industry of what it is today (Koch 1). During the high tech recessions of the late 1990s and a nominal expansion of the present time, the Information Technology industry, an industry which through continuous innovations enabled the companies and corporations of America to become more efficient and productive, is also facing the outsourcing similarity with manufacturing. While outsourcing manufacturing jobs offshore requires movement of raw materials and building new factories, Information Technology jobs could be outsourced much quicker than manufacturing jobs, as the majority of its roles and responsibilities are mobile. Overseas outsourcing of IT jobs has quickly become a controversial national issue. Outsourcing involves far more complicated advantages and disadvantages than the debaters on either side are willing to admit (Weidenbaum). Outsourcing can help a company operate in an increasingly competitive global marketplace. Outsourcing can enable a business to provide 24/7 coverage, especially for consumers who need around-the-clock support (Weidenbaum). In the next several paragraphs, I will discuss from a microeconomic level the actions that my employer implemented to take advantage of globalizing the work force to reduce costs, the issues my organization is facing with offshore efforts on the other hand, and then the cost associated with this trend towards macroeconomic wi... ...el to the U.S. macroeconomic perspective. Therefore, in the best interest of the American economy, political influences should intervene by either providing corporate tax breaks to offset the labor cost or slow the off shoring efforts by making U.S. companies aware of all the complications that go along with outsourcing Information Technology jobs overseas. Works Cited Goodwin, Bill. â€Å"Outsourcing users taken by surprised†. Computer Weekly. (2006): 4. Koch, Christopher. â€Å"Back Lash.† CIO Magazine. (2003): 1 – 3. http://www.cio.com/archive/090103/backlash.html Koch, Chris. â€Å"What CIOs Can Do.† CIO Magazine. (2003): 1. Terry, Rory L. â€Å"Answers on Outsourcing.† CNN Money Magazine. (2004): 1 – 3. Weidenbaum, Murray. â€Å"Outsourcing: Pros and Cons†. Executives Speeches (2004): 31 - 35 http://www.cio.com/archive/090103/backlash_sidebar_2.html

Mitsubishi Marketing

The article entitled ‘Mitsubishi cuts prices’ was written by Peter Roberts, and was found in The Australian Financial Review website, dated April 28, 2006 (which can be accessed at www.afr.com). The marketing concept used in the article is that of the pricing-cutting employed by Mitsubishi in its attempt to increase sales for their new products launch. PRICE-CUTTING Price-cutting is rampant in the car manufacturing industry where the only established price in the channel is the one at which the manufacturer sells. Specifically, Yadin stated that price-cutting ‘is a marketing technique involving temporary reductions in the price of a product or service, aimed at increasing market share’ (2000:300) The concept of price-cutting as a strategy means to lower prices as compared to the original price set mainly in order to increase sales (Wilmshurst and Mackay 2002:279). Alternatively, price-cutting may be used as a deliberate pull strategy in order to achieve lower costs by expanding sales. A company’s attitude to price-cutting, according to Baker (2000:63), should be influenced by its relative position in a particular market. In Roberts’ article, this marketing concept is depicted when the Australian car maker made massive price cuts across its range, as a direct response to its blunder in the company’s launch pricing strategy, particularly in the locally made 380 model. The introductory paragraph immediately pointed this out, and in the later part of the article showed how the firm was able to do this, which is by shaving dealer margins and negotiating better supply prices from Mitsubishi in Japan. In relation to the article and the way the price-cutting concept has been discussed in the lectures and in the text book, the two are comparatively alike because of the latter’s discussion of using the price-cutting strategy in already established companies, which is reflective of Mitsubishi’s position in the automobile manufacturing industry. In the same way, Mitsubishi used the price cutting concept in order to respond to excess capacity, falling market share, and dominate market through lower costs, just what the discussions in the initiating price changes similarly pointed out. The lecture notes also implied that customers are responsive to price cutting as long as the perception of brand and product value remains unchanged, which is what the article points out as the expectations of Mitsubishi regarding its increase in sales. In the automobile industry where the market dictates the selling price, this price cut is imperative of Mitsubishi. WORKS CITED Baker, M 2000, Marketing Theory: A Student Text, Thomson Learning, London. Wilmshurst, J & Mackay, A 2002, The Fundamentals and Practice of Marketing, Butterworth-Heinemann, Jordan Hill, Oxford. Yadin, D. (2002). The International Dictionary of Marketing, Kogan Page Limited, London. Â  

Julius Caesar And Aurelia Cotta - 2835 Words

+ Born to Gaius Julius Marius Caesar and Aurelia Cotta in 13th of Quintilis (July) 100 B.C. was a baby that would change the history of Rome, Gaius Julius Caesar. Julius came from a family that was known to have the blood of both of kings who wield the greatest power amongst men, and the gods who in turn held power, even over Kings. When Julius was fifteen his father died and he became the man of the house, with links with the Populares through his first wife Cornelia and his aunt Julia, who had been married to Marius. With these connections, Julius would be forced to face the harsh realities of Roman politics. In 82 B.C. Julius’s name was on the hit list that Sulla, the dictator at this time, put out. Julius was forced to flee and go†¦show more content†¦that on the way to the western part of present-day Turkey. As he ship neared the island of Pharmacusa, a few miles off the Asian coast, it was swarmed by pirates. Realizing Julius was a member of a wealthy family; th ey held him hostage and demand 20 talents for his release. Julius replied to this by saying a man of his importance was worth much more than 20 talents. Then he told them to ask for 50 talents and they did. After being set free, Julius went to a near port city of Miletus to hire several ships and dozens of men, and then returned to Pharmacusa. He overpowered the pirates and captured most of them. Julius ordered them to be crucified. Soon after the crucifixions of the pirates, a revolt against Roman rule in Asia broke out. Julius joined the fighting against the rebels and campaigned for two years. Julius spent the next few years after fighting in Asia making a bigger name for him. In 69 B.C. his aunt Julia died and few months after his aunt’s death, his wife Cornelia died trying to give Julius a son. This didn’t stop him though; he hosted parties until he gained the favor of the people to be elected to be a quaestor. Julius’s quaestorship was in the province of Further Spain (the south and southwest regions of present-day Spain). After completing his one-year term as quaestor Julius returned to Rome and remarried. His new wife, Pompeia, was the wealthy granddaughter of Sulla- the same man who once had threatened Julius’s life. In 65